Marketing fight: Storytelling vs. Tech

Friday, March 24, 2017

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Iliyan Gerov

RECENT Posts

  1. Radically Successful Blogging (original image via Pixabay.com)
    17 May, 2018
    How to Make a Radically Successful Blog: Are Your Articles Really Generating Leads?
    With the upcoming GDPR as regulation in the EU, the most powerful resource, marketers have been working with – personal data, will become gainable only through opted-in leads. That basically means you can’t collect any personal data on users who’ve not given you the consent to do so, even in social media. In the future, generating leads and appealing to them as a trustworthy source to share information with, will be top marketing priorities. These might not be such great news when it comes to
  2. Content Scrabble via Pixabay
    30 Mar, 2018
    6 Real Reasons to Make Your Content Marketing Budget Even Bigger
    6 Real Reasons to Make Your Content Marketing Budget Even Bigger Let’s be honest; every running business has already seen the potential of digital presence and advertising. But sharing and carrying are two very different things, and sales go up only if both of them are checked. I’ve seen countless examples of brands who think have invested in a content marketing strategy. But what they’re really doing is sharing a content that might do the trick of attracting views but is neither helpful
  3. My Marketing is Bigger than yours
    13 Dec, 2017
    My Marketing is Bigger than yours
    My Marketing is Bigger than yours The things that bad marketers fail to realize We all have the same resources at our disposal. Yet some campaigns make you root for a brand while others look like they were created by a very conservative old lady or two-year-old boy. People may argue that this is a budged-issue or a time-problem. In some cases, they won’t be exactly wrong, yet again good lovers can make great sex without the money for Viagra, right? Size matters In the times we live in, where
  4. Slavery is NOT Illegal Today
    01 Nov, 2017
    Slavery is NOT Illegal Today
    Slavery is NOT Illegal Today A slave is characterized by being owned, like property. Although it’s outlawed in all recognized countries, we meet at least one on a daily basis – a person whose “trying to fit in” ended up with belonging to someone else rather than to themselves. Don’t get me wrong; modern-day slavery has nothing to do with forcing people against their will. Today we are all thinking beings. Our minds do the trick. Our thoughts can be manipulated and the stereotype behavior of
  5. The building blocks of writing
    17 Oct, 2017
    The building blocks of writing
    The building blocks of writing Writing is the one thing that I've always had. No lessons, no tricks, I just came naturally to me. There’s a notable saying from Gene Fowler that goes like this “All you do is stare at a blank sheet of paper until drops of blood form on your forehead.” If you know what you’re doing, you’ll rarely get to that point. With time I started understanding that you either can write or can’t. But once it is your passion and your guts tell you it’s also a destiny, the only
  6. How Freedoms Killed Freedom
    11 Oct, 2017
    How Freedoms Killed Freedom
    How Freedoms Killed Freedom  Benjamin Franklin once said: “Those who surrender freedom for security will not have, nor do they deserve, either one.” And for a long time, around a year, to be precise, I thought that the most important question of 21st century was “Security or Freedom”. Making it answered years ago. But after a while, I started figuring out that this was not thе question at all. 21st century asks us a completely different thing: “Absolute Freedoms or Absolute Freedom”. Let’s
  7. These Things Do Not Happen to Us
    05 Oct, 2017
    These Things Do Not Happen to Us
    These things do not happen to us I recently fixed a colossal mistake of my previous half a year and watched Tom Ford’s Nocturnal Animals the past weekend. I was blown away! It literally pulls you in in the first five minutes and never lets you go. You are so sucked in the movie that after a while everything starts getting really real, and you can smell the tension, you become a character, passively being at the scene. It gets scary. And then, at the end of this thriller, you are a bit shaken
  8. The self age
    01 Aug, 2017
    The self age
    The "Self" Age I want … I am … I will … These are statements everyone has used in their life at least few times. And there is nothing wrong with “I”. Ever since the rise of philosophy, and, later on, psychology, we speak about ourselves more or less. But nowadays words have grown into actions, patterns of social behavior, an everlasting pedestal of self-loving principals, a norm. It might sound a bit strange to you at first look, especially in an age where we speak of human rights more than